My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
The Australian Olympic Committee has banned all the country’s athletes from blogging whilst at next year’s Olympics in Beijing. The BBC reports that the Australian Olympic Committee believes blogging would “erode the sanctity of the
Day Job Killer has gone “live”. It’s a 69 page ebook that explains how to make money online using Google Adwords, amongst other techniques. It is solid stuff and worth buying as it is packed
Yesterday I was presenting at the National Meeting of the Professional Speakers Association and noticed that several members of the audience were taking notes. All very well, you might think. But in American meetings I’ve
If you have a web site it needs to shout out loud to its visitors; it needs to say fairly quickly what the site is about and what people should do with it. The headlines
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