Crimson Hexagon, leading provider of software for social intelligence, has announced a new app integration with HootSuite, the world’s most widely used social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.
Powered by Crimson Hexagon’s ForSight platform, customers can now stream social media posts directly into HootSuite, enabling marketers and customer service professionals to engage with consumers and take action based on deep social media analysis. The integration, combining Crimson Hexagon’s monitoring technologies with HootSuite’s publishing capabilities streamlines workflow and increases efficiency in social monitoring and customer outreach within organisations. The application also offers customisable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.
“Our partners trust us to know the tools and trends that provide them with competitive advantages and efficiencies,” stated Nate Ludens, social analyst at Digital Royalty and joint HootSuite and Crimson Hexagon customer. “{{By bringing Crimson Hexagon features into HootSuite, barriers are being broken down for unprecedented scalability of trained, trusted data}}. This is exciting for our partners in retail and sports verticals, but also in instances of crisis communications for our non-profit partners, where precious seconds can potentially save lives.”
Customer benefits and key features of the Crimson Hexagon-HootSuite app integration include the ability to:
● Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
● Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
● Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography, and influence score
● Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
● Enable location-based customer service initiatives for targeted campaigns and engagement
● Drive efficiency and time savings associated with post tagging and post
re-categorisation as part of HootSuite’s engagement workflow
● Discover and compare brand and topic influencers with author scoring within HootSuite
“We wanted to create an application that is truly differentiated for our formal debut in the engagement space,” said Crimson Hexagon’s CEO, Stephanie Newby. “HootSuite’s comprehensive social relationship platform, combined with Crimson Hexagon’s advanced text and audience analytics, creates a new digital nerve centre to create actionable marketing insights from social media.”
“With this new integration, Crimson Hexagon customers are able to plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement,” said Ryan Holmes, CEO at HootSuite. “HootSuite’s custom filters and keyword streams empower organisations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.”
The August 2013 Forrester report, “Driving Toward Social Intelligence Maturity,” reaffirms the value of actionable social intelligence: “The volume of data created in the social web each day is staggering. Combing through all of it to extract valuable insights about your customers and prospects brings competitive advantage, but it requires some strategic planning,” wrote Forrester’s Allison Smith and Carlton Doty, Customer Insights Analysts. “Propelling your organisation to new levels of social intelligence skill and application is essential for maximising the value of your listening and monitoring efforts.”
To learn more about how Crimson Hexagon’s partnership with HootSuite will enable new custom analysis and smarter engagement capabilities on social media, register for the webinar, Social Insight to Power Smart Engagement for the Enterprise, on June 12 at 12 p.m. EST with Kevin Zellmer, the Global Director of Business Development at HootSuite, and Elizabeth Breese, Senior Content and Digital Marketing Strategist, Crimson Hexagon.
