Make 2014 the year your email becomes a profitable business tool by joining in the 7th International Clean Out Your Inbox Week, 19-24 January 2014
Three of the world’s Email experts are on a mission to help businesses return their email to a valuable asset that will enhance their profitability and productivity. They say this requires individuals and organisations to share and collectively apply email best practices. This can dramatically reduce email misuse enabling individuals and companies to control their email, regain lost time and benefit their bottom line.
Dr Monica Seeley (UK) and fellow international email experts Marsha Egan (America) and Steuart Snooks (Australia) are challenging businesses and individuals to take control of their email at the start of the new business year by participating in a week focusing on email productivity (January 20-24) – the 7th International Clean Out Your Inbox Week. All three will be posting tips leading up to and during the week at http://facebook.com/inboxweek , on Twitter at #cleaninbox and on their websites. They are also making available a range of free tools. (See foot of release) and Mesmo blog.
They say that although social media is the ‘social’ communications channel of choice, business and international economies will continue to rely heavily on email. However, as global usage has surged to staggering proportions – around 507 billion emails are sent every day – many of us and our companies are locked into a cycle of email dependency and misuse that saps productivity. {{Every second, worldwide email users produce more messages than 30,000 copies of the complete works of Shakespeare}}.
Research by author of Brilliant Email, Dr Monica Seeley shows a typical European business user receives about 67 emails per day (ranging from low 20s to 180+). In the USA it’s about 100 per day. She says; “It’s no wonder many people can’t keep up with their inboxes and simply declare email bankruptcy. But there is a solution, if companies, workgroups and individuals all use email more effectively. For example, most of us need less than half the email we receive. On average one hour of productivity per person is lost every working day of the year because of ineffective use of email and email misuse. That’s roughly £4,200 per employee, per year – a substantial and completely unnecessary business overhead in the current economic climate.”
Dr Seeley asked a cross section of leading businesses for their views including: Jeremy King, Client Services Director of BLAC Advertising Agency; Martin Kula, Vice President- Marketing Europe, Esselte and Dr Chris Ridgewell, Director,Wisework Limited. See their responses below. Dr Seeley and these commentators are available for interview from 13-24th January.
