This week I am dealing with an issue that was raised on my newsletter question page, where you can ask your questions too…! I thought that the question was from someone who was psychic…! That’s because I
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and
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