Just recorded an interview with ITN about the impact of online advertising.
Years ago in the dim dark distant past of psychology – the 1970s – we thought that human memory was a chemically mediated function within the brain. Now, there is a growing belief that memory
Just think for a moment about the last time you bought a major item in a store. Did you consider several options first? Did you visit a variety of stores to check prices? Did you
Yesterday I met a successful businessman who runs his own company and who has been “thinking about writing a blog for over a year now” – his exact words. Last week I met a woman
According to the advertising trade magazine, Advertising Age, some corporate web sites are now getting more viewers than the TV programmes in which the companies also advertise their products. The report shows that the companies
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