Interviewed on the BBC Scotland radio breakfast show today about Internet privacy and why we are so happy to give away so much personal information online.
Psychology
Creating a sense of psychological ownership will boost sales
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
