It is well documented that social media marketing is increasing in popularity and to support this it has recently been revealed that there are now estimated to be more than a million websites integrated with Facebook. In particular, Google + seems to be a popular choice for those looking to boost their SEO in the process. According to new data, active Google + users spend over an hour a day across Google products and websites using the + 1 button increase their page traffic by 350%.

The specialists at Essex-based business, SEO Positive have a dedicated social media team who are committed to researching the latest updates and development within the industry. Regularly using Google + to promote their clients on the web, Managing Director, Ben Austin explains the importance of the avenue.

“With SEO and social media becoming inseparable it has never been more essential to address your social media marketing. We’re always searching for new ways to keep our audience entertained as well as informed by our posts”, explains Ben.

However, the statistics also show that 56% of customer tweets to companies are being ignored. Ben Austin stresses the importance of engaging with consumers.

“Arguably the biggest advantage of social media advertising is the opportunity to interact with your audience on a more personal level. Thus it is vital to ensure that you are responding to all tweets, posts likes and shares”, claims Ben.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.