For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last,
80% of organisations were victims of cyber-attacks during past year
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Most small businesses still do not have a website. Those without a site have not even registered their business domain names.
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