Growing up with social media

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13th June 2013
Last edited: 14th June 2013

Growing Up With Social Media infographic

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Psychology

Creating a sense of psychological ownership will boost sales

Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.

Graham Jones

Growing up with social media

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Creating a sense of psychological ownership will boost sales