What are the advantages and disadvantages of social media? This straightforward document tells you. In just three pages you can find out what the pros and cons of Facebook, Twitter and LinkedIn are. You’ll discover what you really need to think about when using these three main social networks and also be alerted to some of the opportunities you may have missed. As always, it is a free download – just click the button below.
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
Giving people the feeling that they own a product before they actually buy it makes it more likely they will ultimately decide to make the purchase
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
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