What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
Packed with tips, guidance and real-world case studies – from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges – my latest book reveals:
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- Why most online shopping carts are abandoned before a purchase is ever made
- Why having a centrally positioned “search box” aids navigation and increases sales
- Why offering free shipping online pays off
- Why it makes sense to be sociable
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Plus the book reveals the easy-to-use, five-step CLICK System to online sales success.
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