Social media is full of hashtags – whoops, sorry – I mean #hashtags. But why? Well, maybe a bit of history will help us understand. Many people think that hashtags were invented by Twitter or

This week I was with a client when we started discussing a range of services they needed to help them improve their website. “Not more monthly spending,” they said. We chatted for a while about

Three times this week the same issue has come up for discussion. Time. Yesterday, I was running an all-day seminar for entrepreneurship students at the University of Buckingham where we explored how they could cope

This week I was running a masterclass when I asked what I thought was an easy question. I simply said, “What, exactly, are you hoping to achieve with each item of content on your website?”