For those of us involved in marketing, it’s all too easy to forget that the digital revolution hasn’t necessarily changed every consumer behaviour and habit. Many of us still choose to shop in physical spaces,
This week presented me with a problem I was not expecting. A month ago I wrote an article for a client while I was in a hotel, away at an event. I stored it on
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Probably the most popular question I get asked is “how do I get more traffic to my website?” It is, of course, the wrong question. The real question that people are asking is “how do
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