Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will
Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the
The Reading Chronicle’s Business Review monthly supplement featured my workshop on Internet marketing and how to make money from the Internet. It was a highly positive review of my work. Thanks. The headline claimed I
The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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