Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested
A study of teachers in the UK has confirmed the educational benefits of the Internet. The research has shown that the use of the Internet in the classroom helped all pupils, regardless of ability. Furthermore,
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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