Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
On September 11th 2001 I was on holiday with my wife Cathy and my son Elliot, who was nearly two years old at the time. We had been out to lunch and got back at
Chinese censors are tightening the rules about the distribution of news within China. According to The Times, news organisations, such as Reuters, mist first get their material approved by the Chinese authorities prior to distribution.
So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years,
Rupert Murdoch’s News International launched a free newspaper in London, called The London Paper. There are already several free newspapers handed out to commuters on the rail networks and on the streets. There is also
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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