Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon
There are currently 50 lawsuits in the USA against bloggers, or people who have commented on blogs. You can expect to see a substantial rise in that number in the coming months, as well. Bloggers are
I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs.
Social networking is all the rage at the moment – indeed I’ve mentioned it’s value several times already. Social networks are an online extension of your existing offline interaction with people you know. They are
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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