Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Like it or not, your business will have to change. That’s because human behaviour changes from time to time, even though the fundamentals remain the same. In a new report out today on TV watching
Once again, Google is showing us the future of the Internet. Today it seems that Google has bought JotSpot. This is a “wiki” gadget – essentially it allows your visitors to create your web site. It’s
The days of mass audiences are over. I remember as a child when a typical TV programme would get 15m viewers mid-week, sometimes 20m. The BBC used to attract around 12m people to its Radio
In the past few days I’ve been reading about the increased use of bans on blogging. One company held a meeting where it banned anyone from blogging. The company, Nielsen, is a well known and
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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