Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
If you needed any more evidence that the intermediary market is disappearing, you only need to look at the latest info from Hilton Hotels. The company has just reported that it expects to get $2.5b
I’m currently at the Professional Speakers Association’s annual congress at The Belfry. Two speakers today have confirmed something that many web site owners don’t appear to know. And that is the fact that people connect
Clearly plenty of people believe the Internet has potential. That’s obvious from the latest Netcraft survey which reveals there are now more than 100 million domains listed on the Web. However, the survey also shows
Sir Tim Berners-Lee, the inventor of the World Wide Web, is concerned that if the development of the Internet is left unchecked it could lead to the spread of misinformation. Some would say that is
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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