Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Years ago in the dim dark distant past of psychology – the 1970s – we thought that human memory was a chemically mediated function within the brain. Now, there is a growing belief that memory
Just think for a moment about the last time you bought a major item in a store. Did you consider several options first? Did you visit a variety of stores to check prices? Did you
Yesterday I met a successful businessman who runs his own company and who has been “thinking about writing a blog for over a year now” – his exact words. Last week I met a woman
According to the advertising trade magazine, Advertising Age, some corporate web sites are now getting more viewers than the TV programmes in which the companies also advertise their products. The report shows that the companies
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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