Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Yesterday, a relative “novice” to the Internet saw me at a conference and grabbed me. “I must tell you something exciting about blogging,” he said. At one of the breaks, he came up to me
We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave
Happy Red Nose Day. Here in the UK today sees the culmination of two years of planning and fund raising for the latest “Comic Relief – Red Nose Day“. The event is a major television
New evidence that search engines are losing their importance has been published today in New Media Age. It now seems that retailers get more of their traffic from social networking sites, rather than some search
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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