Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
If you look through any of the online news sources, such as Google News, you will notice that there are few business stories that have surfaced in the last 24 – 48 hours. That is
The Internet is largely North American. Around seven out of every ten people in North America use the Internet; yet in Africa it’s only three people in every 100. Even in Europe only four out
The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be
Social networking using such services as MySpace has grown substantially in the last couple of years. But is it all a “flash in the pan”? Or is this something that Internet marketers really should take
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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