Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Parents know that children often say something that is obvious; they are also remarkably inventive and come up with fresh ideas without every seeing any negatives. Yesterday, my son Elliot and I were watching the
Shoppers across the UK will descend on out of town stores today in a bid to get the bargains. That’s because today is a public holiday – called a “bank holiday” in the UK. However,
Just five years ago you probably had not even heard of blogging; YouTube wasn’t even a dream and the idea that you could “instant message” between your home and the other side of the world
When I was a child I knew which day of the week it was because of the activities in the house. If my mum was doing the washing, it was Monday; if we were shopping
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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