Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Productivity can be reduced by social networking according to some businesses. Indeed, many companies now ban their staff from connecting to MySpace or Facebook, for instance. Some companies have even arranged for their firewalls to
Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she
Internet marketers appear to think that all they need is a product and a web site and “hey presto” the money will start rolling in. Well, it doesn’t work like that. Just like any other
Bloggers the world over are trying to cash in on blogging. They want to “monetize” their blogs with advertising or affiliate products so they can sit back and see the cash roll in. However, few
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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