Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Readers of Business Week magazine have been told this week that blogging is dead. And who told them that? An executive from Google – and not just any executive either. According to the product manager
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Women do the bulk of shopping. Study after study reveals that, in general, men dislike shopping. Even when men go shopping for things they say they like, such as cars, research shows that in most
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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