Here is a presentation I gave at a conference in Latvia earlier today, delivered from my office, about the role of psychology in digital marketing. Click on the picture to play.
Shoppers on the Internet are prepared to pay more for what they buy from you if your site has a clear privacy policy. According to research from Carnegie Mellon University, shoppers want to see your
Business professionals are increasingly using social networking sites to connect with their existing colleagues, rather than find new opportunities. That’s one of the conclusions you can draw from the latest survey on social networking by
Internet marketers could learn a thing or two from Starbucks. Instead of setting up “just another” coffee shop, Starbucks decided to be different. Rather than do what everyone else was doing it opted for a
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results
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5 thoughts on “Internet Psychology and Marketing”
Some fascinating insights. On a purely technical note – is there a version of this presentation that’s a little more user friendly? I’d like to be able to pause and navigate to a particular section. Is this possible?
Thanks Steve. If you go to the following link you can pause and navigate through the entire presentation.
https://present.me/view/66105-internet-psychology
Many thanks – the timeline makes a big difference. I later realised the presentation above is navigable with some quirks!
The 0.56s judgment thing is particularly pertinent. Is there a reference for that?
I mentioned the 0.56 seconds in this article last year that has a reference to a paper in Nature.
http://www.grahamjones.co.uk/2012/blog/internet-psychology/websites-should-appeal-to-individuals-i-e-you.html
However, there are other studies – I’ll see what I can dig out
Thanks again, I looked at the Nature article – the fact that people are making reasonably reliable decisions (or at least those matched by longer exposures) in just 0.05s is remarkable.
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