Mass Marketing or Personalisation? Updated: 13th May 2013 Category: Email Articles, Infographics Mass Marketing Versus Personalization infographic by Monetate. Related posts:Psychographic segmentation is vital to your business: 10 things you need to know about your customer...How to make the most of sensory gratification marketing on your websiteHow to use decision-making styles to sell more online Written by Graham Jones This article has been contributed by another writer, blogger or website. The content is their copyright and represents their views.