I’m on the BBC Radio Four programme You and Yours today, talking about why we love online review sites like Trip Advisor.
Internet users are spending most of their spare time online, compared with watching TV, playing sports, gardening or simply lazing around. According to the strategic marketing research company Media Screen, in the USA half of
Internet marketers are famous for their long sales letters and their “hard sell” approach. Indeed I know one Internet marketer whose basic approach is “Do you want it, or not?”. In other words, either pay
Marketing expert Nigel Temple asked recently on the business networking site Ecademy when was the best time to write a blog entry. Is it at the weekend, on a Monday morning, or just when the
Online business owners have been targeting computer users and techno-friendly people for the past decade. Now it seems that the dominance of computing and technology for online shoppers has been toppled. According to a survey
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