Interviewed by legendary broadcaster Mike Read about the psychology of online shopping.
People just love being members of a community. Years ago, when we all lived in small settlements, our community was the group of people we lived with; for many people in the world this is
In the UK, the wine and spirits retailer Threshers is front page news because of a discount voucher. It offered an online 40% discount voucher to a few selected people. But the voucher was posted
Having a single blog is not enough, particularly for those running a business online. Here’s why. The vast majority of blogs get very little traffic; only a handful of people read a typical blog. Indeed,
Every year there are studies of leading web sites to see how close they are getting to providing a good experience for their users. Every year, major businesses and well known brands are criticised in
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