Interviewed by legendary broadcaster Mike Read about the psychology of online shopping.
Internet marketers are famous for their long sales letters and their “hard sell” approach. Indeed I know one Internet marketer whose basic approach is “Do you want it, or not?”. In other words, either pay
Marketing expert Nigel Temple asked recently on the business networking site Ecademy when was the best time to write a blog entry. Is it at the weekend, on a Monday morning, or just when the
Online business owners have been targeting computer users and techno-friendly people for the past decade. Now it seems that the dominance of computing and technology for online shoppers has been toppled. According to a survey
Business owners trying to attract new clients often target large companies; they have the biggest cheque books and most money in the bank. But this strategy could soon fail to work thanks to changes in
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