Year: 2012

Twitter of Facebook
Social

Twitter users prefer information to being social

Twitter is a great social network – after all, you can have quick conversations with people, sharing your thoughts about a TV programme “live”, or commenting on a soccer player’s mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese

Kitemark for Child Online Safety Should Be Compulsory says iomart

iomart Group plc, one of the UK’s leading Web hosting companies, is today calling on the UK Government to insist that all public sector organisations with a duty of care to children should only purchase software products that have been awarded the BSI Kitemark for Child Online Safety. iomart Group’s

Daily Mail

Just been interviewed by the Daily Mail for an article on Facebook advertising.

Truth or lies online
Psychology

Don’t be too honest on Facebook

Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the “real person” you meet? Take a look at what they say on Facebook and other social networks and you’ll glimpse parts of

BlueCava Releases “Cookie-less” Device Identification Technology for Online Advertisers

BlueCava (http://www.bluecava.com), the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced the latest version of its device identification platform. The new release provides an immediate solution for companies doing business in the European Union affected by the EU’s

Profile pictures depend on your eyes
Psychology

Profile pictures online should be baby-faced

What is the first thing you look at when you land on someone’s social network profile page? When you look at an “About Us” web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the

Facebook Marketing
Using Social Media

How to Master Facebook Marketing in 10 Days

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages Understand Facebook best practices Speak Facebook-ese Create custom Welcome Pages Create a content calendar Understand EdgeRank and the art of engagement Put on a show Create a contest Run a

Snooping bosses should ditch the Facebook habit

Many recruiters want to know what really makes us tick by putting a magnifying glass to what we are up to on social networking sites. But new research by the Online Privacy Foundation has revealed just how well others can judge our personalities by looking us up on Facebook. While

Six costly affiliate marketing mistakes

It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping they immediately jump on board, forgetting to perform such things as due diligence on the

Did Princess Diana fake her own death?
Psychology

Princess Diana and Bin Laden are both alive and well…! Really?

Princess Diana shares something with Osama Bin Laden apparently – like him, she is alive…! Trust me, it must be true because several people believe it and say so online. Yes, they are conspiracy theorists, admittedly. But there are plenty of people chatting away on the Internet who suggest, for

Adfero

Just been interviewed by online news distributor Adfero on the impact of design in e-commerce. Article should be available next week.

Killer Marketing Content
Internet Marketing Advice

Killer Marketing Content

This download comes courtesy of the good folks at HubSpot. It helps you learn how to create relevant, remarkable content to generate more leads for your business. It provides a step-by-step approach to help you handle the demands of constant content creation. In this 38-page guide, you will learn: How

Names affect us
Online Business

Stephen Hester cannot help it – you should blame his Mum and Dad

Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost

Fasthosts Launches Review Website for Customers

Fasthosts Internet Ltd, a leading UK web hosting provider, today announced the launch of Fasthosts Review Site, http://www.fasthostsreviews.com, a resource website dedicated to customer comments on its products and services. Fasthosts’ review site is separate to the Fasthosts homepage and provides a platform for sharing genuine experiences of using Fasthosts

Think Outside the Box
Internet Marketing

Your Internet Marketing Could Be Boosted With A Cardboard Box

Internet marketers are nothing if not creative. There hardly seems to be a day that goes by without some new idea from an Internet Marketing brainbox. And each time you think there can’t be any new ideas to market your business online, along comes another creative thinker who has developed

UK Customers are Fifth Happiest in World; Second Happiest in Europe

Zendesk [http://www.zendesk.com ], the cloud-based help desk support platform, today released an early look at its new Customer Satisfaction Index, showing that UK customers are the fifth happiest globally and second European wide, with the service they receive, with an 83% satisfaction rating. The index measured customer happiness across 65

Two birds tweeting
Social

Twitter can manipulate your behaviour

Twitter is not necessarily doing what you think it does. Rather than being the place where you send out short messages to your friends and colleagues it may be the place where your behaviour is manipulated by software. Researchers in Boston, USA, have discovered that “Twitter bots” can change our