Year: 2012

The Internet - concept
Video

A marketer’s guide to Pinterest

The video on Pinterest details the social site’s demographics, growth, and potential to drive abundant traffic to company websites.

The Internet - concept
Video

Passwords could soon be a thing of the past

In an age filled with password-protected services, there’s one field of research that might simplify things. It’s called cognitive biometrics and its goal is to turn your body into its own password. Mashable owned content.

People do not like adverts

Excessive digital advertising annoys people. However, email advertising is acceptable and is the most preferred way of receiving digital messages.

Only 10% of UK businesses measure social media ROI

Only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months