New Social Media Analytics Technology Measures ROI for Retailers

Press Release Writer
Social Media News
8th February 2012
Last edited: 13th March 2012

Now retailers can put a dollar amount to all types of social sharing. It’s simple to identify which social networks are driving the most sales. In addition you can analyze demographics at a product level. For example, Product A might be more popular among males aged 25-34 on Twitter while Product B is shared more on Facebook by females aged 35-45.

“After setting up AddShoppers and incentivizing people to share, we are already collecting extremely valuable data, driving new social conversations, and acquiring new customers at a nominal Cost Per Acquisition. AddShoppers brings eCommerce social media marketing to a whole new level.” – Jed Young, Internet Marketing Manager at FairwayStyles.com

During their beta, AddShoppers’ new Social Promo Callout™ technology, increased Facebook Likes, tweets, and more by 30% on average. If a retailer chooses to offer a coupon for sharing, their customers are alerted by a callout tag that displays the applicable discount next to the sharing button of choice. After a customer shares, their friends can click through to view the product and share for their own discount.

Until now retailers were unable to analyze the worth of social sharing sources such as Facebook, Twitter, Google +1, and Pinterest in aggregate. AddShoppers is the first open social sharing service built from the ground up for eCommerce. With just 5 minutes of their time and a few snippets of javascript, retailers can be up and running.

AddShoppers is integrated with some of the top eCommerce platforms out of the box, including: Magento, Shopify, Volusion, Yahoo! Stores, and Big Commerce. Only sharing sources that make sense for retail such as Wishpot, Kaboodle, and Stumbleupon are integrated. AddShoppers’ Influencer technology is powered by Klout so retailers can sort by their most influential sharers. Sharing demographics are enhanced by Rapleaf and Facebook.

Personalized eCommerce Is Already Here, You Just Don’t Recognize It (techcrunch.com)
Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases (hubspot.com)

New Social Media Analytics Technology Measures ROI for Retailers 1

Press Release Writer

This article has been contributed by a PR agency or Press Officer.

Like this article?

Other posts that might be of interest

Get along to the Online Marketing Show

If you’re in the UK this summer and you have a day to invest, why not go to the Online Marketing Show? It’s taking place a the Business Design Centre in Islington, London and will

More misleading stuff about SEO

Today I’ve received yet more misleading information about SEO. The problem is, many people will be convinced by the promises of getting high search engine rankings. Let’s be clear about this. Google has some great

Email Marketing Is About Trust

Marketing via email can be very productive. Indeed, many Internet marketers make more money from their email list than they do from their web pages. But, with “open rates” and “click through rates” going down

Search Engine Marketing Can Waste Your Time

Many businesses want to get to the top of Google. They spend hours, days, weeks attempting it. They are competing against millions of other pages and will try any of the latest “tricks” to get

© 2024 Graham Jones – B.Sc. (Hons), B.A. (Hons), Adv.Dip.Ed., MBPsS., M.Sc., M.Ed., FPSA, PSAE, FHEA, CMBE

124 City Road, London EC1V 2NX | Tel: 0118 336 9710

Affiliate Links: Some of the links in this website are affiliate links providing me with a small commission when you purchase an item. I only use affiliate links for products which I personally value. Amazon: As an Amazon Associate I earn from qualifying purchases.
Images: Images from Amazon, Canva, Fotolia, Free Digital Photos, Freepik,
FreeStockPhotos, Geograph, Pixabay, PxHere, StoryBlocks, Unsplash product suppliers or my own collection.