Today sees the launch of “Hiscox Informed”, a branded social magazine app that provides small business owners with access to expert opinions and advice on all aspects of running a business. The app has been designed by specialist small business insurer Hiscox, and tech start-up Better Than Paper.

The app is free to download and aggregates relevant information and practical tips from selected media sources, respected business leaders and entrepreneurs themselves, to provide live, up-to-the-minute news and content while on the move.

“Hiscox Informed” also allows users to bookmark their favourite articles for later reference and access their social networks to stay on top of their news feeds and share content with peers.

Annabel Venner, Marketing Director at Hiscox, commented: “Small business owners tell us they are information-hungry yet time-poor and don’t always have the access to experienced mentors who can help advise them. The businesses with the best chance of success are those that are aware of what’s going on around them and know how to adapt to changing trends. ‘Hiscox Informed’ allows entrepreneurs to easily tap in to relevant and interesting insights which could help them make more informed decisions while they are busy making their businesses work.”

Ashwin Saddul, Managing Director at Better Than Paper, said: “In today’s fast evolving environment we understand content is key, which is why we have helped develop this social magazine app. Bringing together great content from across the small business industry, the app allows small businesses to access and share highly relevant content.

“The app is also an invaluable resource for content providers to showcase their best work to a highly targeted audience. With a real focus on collaboration via LinkedIn, Facebook and Twitter, the app offers a social platform for content providers and users alike.”

The app is now free to download for iPhone, iPad and android tablet devices. For more information visit: http://www.hiscox.co.uk/informe