About to go on BBC Radio Scotland’s “Call Kaye” morning phone in talking about how some websites appear to force us into buying things we don’t want…! How do they trick us into “upsells”?
New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind
Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not
Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and
At the moment I’m in Orlando, Florida, USA, attending the annual convention of the National Speakers Association. There are 1,700 people here and much of the coffee-room chat is about maximising the use of the
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