Interviewed by the BBC News Website for a story on online distraction – are workers distracted by the likes of Facebook? I explained that the distraction usually only occurs if the job is boring. Distraction is more of a comment on the design of jobs than it is on the Internet.
Content Marketing
It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
