Interviewed by the BBC News Website for a story on online distraction – are workers distracted by the likes of Facebook? I explained that the distraction usually only occurs if the job is boring. Distraction is more of a comment on the design of jobs than it is on the Internet.
Mobile phone usage is associated with lower well-being and mindfulness
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
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