Interviewed by the BBC News Website for a story on online distraction – are workers distracted by the likes of Facebook? I explained that the distraction usually only occurs if the job is boring. Distraction is more of a comment on the design of jobs than it is on the Internet.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having