This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing.
The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are
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