This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing.
Social networking is all the rage at the moment – indeed I’ve mentioned it’s value several times already. Social networks are an online extension of your existing offline interaction with people you know. They are
The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing
We’ve all heard that blogging is good for business. Indeed, in this blog I’ve even said you must blog to stay in business. But what’s your return on investment for blogging? An attempt to work
Today I was at the annual Email Marketing Conference of the UK’s Direct Marketing Association. There were several interesting facts revealed during the day, but several speakers echoed a single theme. They were clear that
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