This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing.
Sir Tim Berners-Lee, the inventor of the World Wide Web, is concerned that if the development of the Internet is left unchecked it could lead to the spread of misinformation. Some would say that is
Like it or not, your business will have to change. That’s because human behaviour changes from time to time, even though the fundamentals remain the same. In a new report out today on TV watching
Once again, Google is showing us the future of the Internet. Today it seems that Google has bought JotSpot. This is a “wiki” gadget – essentially it allows your visitors to create your web site. It’s
The days of mass audiences are over. I remember as a child when a typical TV programme would get 15m viewers mid-week, sometimes 20m. The BBC used to attract around 12m people to its Radio
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