This report shows clearly that social media leads to increased brand awareness and increased sales. If you are not “doing social” online you need to read this..! And if you are using social media, this study by Ogilivy and Mather will help yo consolidate what you are doing.
Every year there are studies of leading web sites to see how close they are getting to providing a good experience for their users. Every year, major businesses and well known brands are criticised in
One of the difficulties that governments face is that the global nature of the Internet makes their job more difficult. Even in relatively open societies like the USA and the UK, it’s possible for governments
Have you noticed how you always seem to see the same names and faces on the Internet? Why is it that all these top gurus seem to have a closed-door “Internet Marketing Country Club” and
As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on
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