When you approach a company offering web design packages, one of the first things you should consider is how you are going to prevent people from leaving your website straight away once they have arrived. You can do all the marketing and promotion that you want to, but at the end of the day, if people visit your site and don’t like what they see then you will lose business and sales.
Clear Navigation
This is where a good designer of web design packages can really make a difference. The navigation of your website is one of the most important factors to consider because if people visit your site and can’t find their way around then they will leave within seconds.
The general consensus is that people should be able to find what they are looking for within a couple of clicks, so make sure you find a web designer who will make the site easy to navigate to keep people there for longer.
Attractive Design
The design of your website is one of the first things that people will notice when they land on it. A dull, unattractive site is very easy to dismiss, and if people don’t like what they see then they will find it all the easier to leave your site.
A good web designer should have the relevant skills to create a solid, clean and original design which makes your website stand out from the rest and keeps people intrigued to explore the site further.
Powerful Headings
If people don’t find exactly what they are looking for as soon as they arrive then you can bet that they will be gone before five seconds is up. One of the best ways to make sure that they hang around long enough to find out more is to use powerful headings which grasp their attention and pull them in.
The best headings are the ones that offer a benefit to the reader such as the promise of a solution to a problem that they are facing. If you provide them with this promise in the heading then you can help to make a real difference on how long they stay on the site.
Useful Content on Every Page
If you manage to create compelling headings then you should follow this up with content to match. Don’t promise something in the heading that you don’t deliver on in the content, because visitors will soon see that there is no substance and will disappear.
Use your content to provide valuable information, answer questions, help your visitors and provide them with advice. This will stop them leaving too quickly and will keep them on the site longer, as well as building trust, all of which will help you to make more conversions.
Don’t Lose Your Visitors
By focusing on the above areas you can make a real difference to your website and encourage people to stay for a lot longer. If you fail to provide your visitors with good reasons to stay then they will leave, simple as that.
A good designer of web design packages will help you with the navigation and design, and then you can either focus on the content yourself or hire a content writer to sort it out for you. Either way, make sure that you have all the elements in place and you can expect people to hang around for longer making them more likely to convert.
Marcus Miller is a website designer and Internet marketing expert with more than ten years experience building and promoting websites.
Marcus’s current venture is Web Design & SEO Packages – a new way of buying and promoting a website for your business at an affordable, fixed price.
If you want more than a website and want a way to promote and build your business online, then give Marcus a shout:
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