Just been interviewed on BBC Scotland (via Skype) about the amount of time people are spending on the web and whether or not it is doing us any harm. It isn’t – as far as we know yet…!
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having