Premier Inn has announced it will be introducing an innovative Twitter-based ‘virtual’ concierge service for its guests, shaking up the traditional hotel concierge.

Not only is this revolutionary take on the concierge concept a UK first, but Premier Inn is also becoming the first budget hotel chain to offer a concierge style service to its guests.

To access Premier Inn’s weekend Twitter concierge service, guests must tweet @PremierInn concierge and simply ask for recommendations on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre or even where to find an emergency dentist.

The weekend Twitter concierge service will initially run as a trial for one month on Friday evenings in October with a view to extending it if it is proved of value to guests.

Steve Conway, who is leading innovation at Premier Inn, said: “We aim to offer our guests great service and outstanding value. We’re very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most out of their weekend away.”

Ex-air hostess Danielle Lineker has a background in providing quality customer service and will therefore acted as Premier Inn’s first virtual concierge on launch day (1st October). Danielle will offer personal recommendations to guests ranging from family activities, to romantic tips for couples or suggestions for making the most of a girly weekend away.

Premier Inn has over 580 hotels nationwide, and rooms start at 29 pounds for a family room for four. To find out participating hotels where the 29 pound room offer is available, customers can visit www.premierinn.com.