Social networking site IFA Life has launched the first of three iPhone Apps to great enthusiasm from IFAs.

The App enables both IFA Life members and non members to receive the latest content from the popular IFA Life website direct to their iPhone or iPod Touch.

Philip Calvert, Founder of IFA Life said today: “We’re really excited about the launch of our first App; it means that IFAs can continue to follow debates and discussions on our website – plus read articles, watch videos, read best practice on marketing and business transition and follow a wealth of IFA related content on Twitter.

“IFAs consistently tell us that they can’t get through the day without visiting IFA Life, so we can now give them more of the IFA Life experience while they’re on the move.”

App technology and Financial Advice
Whilst IFA Life’s App is targeted at IFAs, Financial Planners, Wealth Managers and Mortgage Brokers, IFA Life believes that App technology will play a significant part in how consumers obtain financial information and advice, with over 500 financial related Apps already in the iTunes App Store.

Philip Calvert added: “Whilst many IFAs view the iPhone as more of a trendy status symbol, they underestimate at theirperil the impact that App technology will have on how consumers will access financial information and advice. We would strongly urge IFAs to start thinking now about how they will integrate Apps into their service proposition.

“A well produced App can open up huge mass market opportunities for IFAs at very low cost, plus significantly add value to existing client relationships.”

IFA Life’s first App is available at no charge either through iTunes or from IFA Life at http://www.ifalife.com/iPhoneApp

IFA Life will be highlighting the importance of App technology at Social Media in Financial Services 2 conference on the 4th November 2010 http://www.ifalife.com/SocialMediaFS2