On Thursday, August 5 at 1 PM EDT, Search Marketing Now presents ” Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report, ” featuring search marketing expert Bill Hunt. This webcast is free and is sponsored by Searchmetrics.

Registration is open atSearch Marketing Now (http://searchmarketingnow.com/demonstrating-the-value-of-seo-within-a-large-organization-what-to-measure-how-to-report-6053).

For anyone working on search engine optimization (SEO) for a large website in a large organization, knowing how to report on SEO results can be critical to the ongoing success of the SEO program. The challenges can be many — whether it’s because upper management needs to be convinced, or because there are multi-lingual, multi-national or even cross-cultural issues that enter into play.

In this webcast, global search marketing expert Bill Hunt will discuss strategies and tactics for SEO reporting in large organizations. He’ll talk about what to measure, what to report, and how to break it down so it makes sense to everyone in the chain of command.

Bill Hunt is currently the President of Back Azimuth Consulting. He is considered the top thought leader on Global Search Engine Marketing and is internationally recognized Search Marketing expert , having spoken at conferences in more than 30 countries. He has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. Bill is the co-author of the best-selling book “Search Engine Marketing, Inc.”

This webcast is sponsored by Searchmetrics, a leading provider of premium SEO SaaS solutions.