Rory Cellan-Jones reports on how Starbucks is using Facebook to get closer to its customers.
Back in January I suggested that the blogging company Six Apart was going to be sold. A representative of the company soon contacted me and told me that I shouldn’t read too much in the
Experts frequently fail to get things right. History is littered with so-called experts who predicted things totally incorrectly. The boss of IBM famously said there would only ever be a need for a handful of
Old people – that is those aged over 19 – use email frequently. But teenagers hardly every use it; instead they are into instant messaging, big time. Although there is a marginal increase in email
Marketers always seem to be reinventing the wheel; no sooner do they come up with a “great new concept” than they ditch it in favour of some “good old fashioned” marketing. Perhaps it’s just me
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