How Starbucks uses Facebook

Graham Jones
Video
14th December 2010
Last edited: 14th December 2010

Rory Cellan-Jones reports on how Starbucks is using Facebook to get closer to its customers.

Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+

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