How Starbucks uses Facebook

Graham Jones
Video
14th December 2010
Last edited: 14th December 2010

Rory Cellan-Jones reports on how Starbucks is using Facebook to get closer to its customers.

Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+

Like this article?

Other posts that might be of interest

Internet Marketing

Internet marketers miss the target by miles

Marketing gurus tell as all the time that we need to really focus on our market; they say that “niche” marketing is even more important these days than ever before. Online, people expect to be

Now the BBC fails to understand the Internet

The BBC has been pioneering the use of the Internet for several years. It has invested huge amounts of cash in its new media strategy and is seen as having real leadership position for the

Gosh…! Politicians do the right thing for the Internet

European politicians don’t always have a good reputation. They are perceived as a bunch of people who just chat, cost money and don’t have any real powers. But they have made a decision which will

Don’t believe everything experts tell you about the Internet

Apparently a study by researchers shows that if you search for “suicide” you are more likely to find material pro than anti. Mental health campaigners are now calling for “something to be done”, says a

© 2025 Graham Jones – B.Sc. (Hons), B.A. (Hons), Adv.Dip.Ed., MBPsS., M.Sc., M.Ed., FPSA, PSAE, FHEA, CMBE

124 City Road, London EC1V 2NX | Tel: 0118 336 9710

Affiliate Links: Some of the links in this website are affiliate links providing me with a small commission when you purchase an item. I only use affiliate links for products which I personally value. Amazon: As an Amazon Associate I earn from qualifying purchases.
Images: Images from Amazon, Canva, Fotolia, Free Digital Photos, Freepik,
FreeStockPhotos, Geograph, Pixabay, PxHere, StoryBlocks, Unsplash product suppliers or my own collection.